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Trump Strikes Major FTC Deal. Here's What It Means 🎯 IMPACT: The merger, along with the imposed conditions, aims to curb political bias and collusion in the advertising industry, potentially setting a precedent for other firms. 📍 WHEN & WHERE: The decision was announced on Monday, during the Cannes Lions Festival of Creativity, where industry leaders were gathered. 👤 WHO WAS INVOLVED: The Federal Trade Commission, FTC Chairman Andrew Ferguson, Omnicom, IPG, and the now-disbanded Global Alliance for Responsible Media (GARM). ❓ WHAT HAPPENED: The Federal Trade Commission (FTC) approved a $13.5 billion merger between Omnicom and IPG, two major advertising firms, with conditions to prevent viewpoint discrimination and political bias. IN FULL The Federal Trade Commission (FTC) has approved a $13.5 billion merger between Omnicom and IPG, two of the world’s largest advertising firms. The decision comes with strict conditions aimed at curbing political bias and preventing future coordination against publishers based on political viewpoints. FTC Chairman Andrew Ferguson announced that the firms have agreed to cease all coordination that steers ad dollars away from publishers based on political views. They will also cooperate with the FTC’s investigation into past collusion and submit to compliance reviews. “This consent agreement will help mitigate the dangers inherent in a consolidated national advertising market,” Ferguson said. “Today, Omnicom and IPG have committed themselves to help stop
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