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An AI video ad is making a splash. Is it the future of advertising?An AI video ad is making a splash. Is it the future of advertising? toggle caption Kalshi via YouTube/Screenshot by NPR In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs. Oddball details fill the screen, like a sign reading "Fresh Manatee." "Kalshi hired me to make the most unhinged NBA Finals commercial possible," the video's creator, P.J. Accetturo, said on X. The Kalshi ad had a high-profile debut, appearing in the YouTube TV stream of Game 3 of the NBA Finals on June 11. That placement, and the over-the-top content, might suggest weeks of work by a team of ad agency creatives, film crews and actors at far-flung locations. But Accetturo says he used AI tools instead, taking just two days to create an ad whose tone flits between internet memes and Grand Theft Auto. One week after its streaming debut, the video also racked up more than 3 million views on Kalshi's X account. It's also raising questions about how AI might reshape advertising budgets. "We are incredibly pleased with the outcome and effectiveness of the ad so far," Kalshi media representative Jack Such told NPR. "It
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